Soul believes that babywearing can make the world happier, that babywearing has a domino effect. It creates independent, healthy, secure, loving and sensitive people, who then go on to spread these virtues to the next generation.
Babywearing to us is a way of life, a philosophy rather than just the practice of carrying or wearing a child. It has implications that spread beyond the family and the home, and we believe in contributing to and supporting the growth of this world.
We also believe in affordability for everyone. Modern babywearing is still relatively new with a majority of parents yet to discover the world of baby carriers. Since we are based out of India, we constantly strive to make our baby carriers affordable to Indian parents as well as parents all over the world.
Importantly, we understand that babies and their wearers come with many and varied preferences. Thus we have developed different styles of carriers, so that every parent can find something that suits their family best.
Soul works hard to support local and fair-trade practices, small-scale artisans and weavers by working closely with cooperatives and non-profit organizations. When Ravindra and Chinmayie are not on the road visiting weavers, they are in the Soul studio working alongside the Soul tailors. Every Soul carrier is handcrafted in-house by our skilled employees who have many years of experience. We value every member of our team and believe that employees produce the most beautiful and safe carriers when working in a safe, happy and comfortable work environment.